REVISED
General Services Administration
Federal Supply Service
Authorized Federal Supply Schedule Price List
Advertising & Integrated Marketing Solutions (AIMS)
Federal Supply Schedule Industrial Group 541 1
CONTRACT No. GS-23F-0029P
Contract Period: October 30, 2003 - October 29, 2008
SIN 541-3 Web Based Marketing Services (set aside for
small business)
SIN 541-4 F Commercial Art and
Graphic Design Services (small business set-aside)
Contractor: |
Creative Strategy, Inc. |
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5454 Wisconsin Avenue |
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Suite 1655 |
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Chevy Chase, Maryland 20815-6906 |
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web site: http://www.creativestrategy.com/ |
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Phone: (301) 718-4550 |
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FAX: (301) 718-8828 |
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Contract Administrator: |
Esther Hyatt |
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Marketing Director |
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Phone: (301) 718-4550 Ext:105 |
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FAX: (301) 718-8828 |
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Email: esther@creativestrategy.com |
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Marketing and Technical POC: |
Esther Hyatt |
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Marketing Director |
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Phone: (301) 718-4550 Ext:105 |
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FAX: (301) 718-8828 |
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Email: esther@creativestrategy.com |
Business Size: Small
Prices shown herein are NET (discount deducted).
On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an
electronic delivery order are available through GSA-Advantage! TM, a menu-driven database system.
The Internet address for GSA-Advantage! TM is: http://www.gsaadvantage.gov/
For information on ordering from Federal Supply Schedules click on the GSA Schedules button at http://www.fss.gsa.gov/ .
Table of
Contents
Creative Strategy, Inc. General
Contract Information...........................................................
3
Special Item Numbers (SINs).....................................................................................................
4
SIN 541-3 Web
Based Marketing Services
SIN 541-4F Commercial Art and Graphic Design
About Creative Strategy, Inc......................................................................................................
5
Creative Strategy, Inc. Rates For
Services..............................................................................
6
Labor Category Descriptions...............................................................................................
7-13
Ordering Procedures for
Services.........................................................................................
14
Blanket Purchase Agreement.................................................................................................
15
Supplemental
Information.......................................................................................................
16
Other Direct Costs.....................................................................................................................
17
1a. Table of Awarded Special Item Numbers (SINs)
SIN 541-3 Web Based Marketing Services
SIN 541-4F Commercial Art and Graphic Design
1b. N/A
2. Maximum Order $1,000,000 (For awarded SINs)
3. Minimum Order $100.00
4. Geographic Coverage Continental United States
5. Point (s) of Production Not Applicable
6. Discount from List Price All Prices Herein are Net
7. Quantity Discounts Not Applicable
8. Prompt Payment Terms Net 30 days
9a&b. Government Purchase Card is accepted below and over the micropurchase threshold.
10. Foreign Items Not Applicable
11a-d. Time of Delivery As negotiated in each order
12. F.O.B. Point(s) Destination
13. Ordering Address:
Creative Strategy Inc. |
5454 Wisconsin Avenue, Suite 1655 |
Chevy Chase, Maryland 20815-6906 |
Attn: GSA Order/Esther Hyatt |
14. Payment Address:
Creative Strategy Inc. |
5454 Wisconsin Avenue, Suite 1655 |
Chevy Chase, Maryland 20815-6906 |
Attn: Accounts Receivable |
15. Warranty Provision Not Applicable
16. Export Packing Charges: Not Applicable
17. Terms & Conditions of Government Above micropurchase level as negotiated
Purchase Card Acceptance. with the Ordering Activity
18. Terms and conditions of rental, Not Applicable
maintenance, and repair.
19. Terms and conditions of installation Not Applicable
(if applicable).
20. Terms and conditions of repair parts Not Applicable
indicating date of parts price lists
and any discounts from list prices.
20a. Terms and conditions for any Not Applicable
other services (if applicable).
21. List of service and distribution points Not Applicable
(if applicable).
22. List of participating dealers Not Applicable
(if applicable).
23. Preventative maintenance Not Applicable
(if applicable).
24a. Special attributes such as environmental Not Applicable
attributes (e.g., recycled content, energy
efficiency, and/or reduced pollutants).
24b. If applicable, indicate that Section 508 Not Applicable
compliance information is available on
Electronic and Information Technology
(EIT) supplies and services and show
where full details can be found
(e.g. contractor s website or other
location.) The EIT standards can be
found at: www.Section508.gov/.
25. Data Universal Number System 081232886
(DUNS) Number:
26. Creative Strategy Inc. is registered in the Central Contractor Registration (CCR) database.
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The following SIN Description is for small business set aside . Please view our other GSA Price List, Contract Number GS-23F-0028P, for more services provided under the Advertising & Integrated Marketing Solutions Schedule (AIMS) |
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Creative Strategy may
work with agencies to develop, design, and produce new websites, update existing
websites, as well as devise strategies that help an agency maximize its use of
their internet capabilities. Projects can include the development and deployment
of content and graphics for websites, microsites, and other multi-media or
interactive solutions that support a project s goals and objectives (and are
compatible with the agency s software requirements). Along with website design
and maintenance, other capabilities include: search engine optimization, email
marketing, webcasts, video conferencing via the web, online media management,
and other activities involving electronic marketing
services.
SIN
541-4F Commercial Art and Graphic Design
Creative Strategy may
provide agencies with commercial art (custom or stock), graphic design, and
special effects that help educate a target market about a product or service.
This means the ability to help an agency update, rewrite, edit, and create new
printed materials. Under this SIN, Creative Strategy is able
to:
Founded in 1982, Creative Strategy develops results-oriented marketing communications for nationally recognized clients in high tech and health care, publishing, consumer products, government, and financial services.
Creative Strategy provides strategic implementation: developing marketing communications that build brand identity, strengthen positioning, and achieve an organization s marketing and corporate goals. While operating on a project-by-project basis, the company creates every promotion as part of an integrated program.
Services include the following:
The company covers a wide range of marketing activities including direct marketing, website/microsite design and targeted online promotion, branding and corporate identity, development of collateral materials, and trade show and conference support.
Special Item No.
541-3 |
Web Based Marketing
Services |
Special Item No.
541-4F |
Commercial Art and Graphic
Design Services |
Labor Category |
01/01/04 - 10/29/04 |
10/30/04 - 10/29/05 |
10/30/05 - 10/29/06 |
10/30/06 - 10/29/07 |
10/30/07 - 10/29/08 |
Copywriter |
$ 117.27 |
$ 121.38 |
$ 125.63 |
$ 130.03 |
$ 134.58 |
Creative Director |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Graphic Designer |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Marketing Strategist |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Multi-Media Designer |
$ 117.27 |
$ 121.38 |
$ 125.63 |
$ 130.03 |
$ 134.58 |
On-line Promotion Director |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Production Artist |
$ 97.73 |
$ 101.15 |
$ 104.69 |
$ 108.35 |
$ 112.14 |
Production Assistant |
$ 63.52 |
$ 65.75 |
$ 68.05 |
$ 70.43 |
$ 72.90 |
Production Coordinator |
$ 87.95 |
$ 91.03 |
$ 94.22 |
$ 97.52 |
$ 100.93 |
Production Director |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Production Manager |
$ 127.05 |
$ 131.49 |
$ 136.09 |
$ 140.85 |
$ 145.78 |
Senior Art Director |
$ 175.91 |
$ 182.07 |
$ 188.44 |
$ 195.04 |
$ 201.87 |
Senior Copywriter |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Senior Creative Director |
$ 175.91 |
$ 182.07 |
$ 188.44 |
$ 195.04 |
$ 201.87 |
Senior Marketing Strategist |
$ 293.18 |
$ 303.44 |
$ 314.06 |
$ 325.05 |
$ 336.43 |
Web Designer |
$ 146.59 |
$ 151.72 |
$ 157.03 |
$ 162.53 |
$ 168.22 |
Web Graphics Production Specialist |
$ 97.73 |
$ 101.15 |
$ 104.69 |
$ 108.35 |
$ 112.14 |
Rates include .75% Industrial Funding Fee |
Labor Category: |
Copywriter |
Minimum Years of Experience: |
3 years related experience. |
Functional Responsibility: |
Writing and editing consumer-oriented and business-to-business brochures, direct mail campaigns, advertising, online campaigns, catalogs, and websites. Responsibility for working with Creative Directors and Art Directors to develop copy. Must demonstrate knowledge of all relevant writing, editing, style and proofreading guidelines. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Degree in Journalism, Business, Marketing, or related field. |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Creative Director |
Minimum Years of Experience: |
5 years developing the creative aspects of multiple projects simultaneously. |
Functional Responsibility: |
Responsible for working as part of the creative team to conceptualize, develop, and implement all aspects of a project or campaign. These specific duties include coordinating the creative process from copywriting and design through production. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Business, Marketing, Graphic Design, Advertising or a related field |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Graphic Designer |
Minimum Years of Experience: |
4 years experience developing graphic artwork in a variety of media, using Macintosh and PC equipment. |
Functional Responsibility: |
Requires experience in using numerous graphics software packages for graphics illustration, charts and graphs, page layout, photo design and production, and word processing. Also requires ability to prepare camera-ready art in electronic formats. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Graphic design, advertising, corporate design or in related artistic/technical field |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Marketing Strategist |
Minimum Years of Experience: |
5 years experience in marketing, promotion, qualitative research, and product development. |
Functional Responsibility: |
Responsibilities include developing strategic marketing plans for both new and ongoing clients. Also involved with initial competitive research for clients, analyzing market trends, and working with creative team to produce print and electronic marketing materials for client promotions. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Marketing, Advertising, Business, Business Administration, or other related fields |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Multi-Media Designer |
Minimum Years of Experience: |
Three years of experience using advanced design and technical skills to produce multimedia products, including website design, electronic presentations, and 3-D exhibits. |
Functional Responsibility: |
Requires ability to oversee the development of complex products in both print and electronic media. Provides comprehensive web design, animation, and multimedia integration services. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Artistic/technical fields |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
On-line Promotion Director |
Minimum Years of Experience: |
4 years experience |
Functional Responsibility: |
The Targeted Online Promotion Director is responsible for overseeing all tasks associated with Search Engine Optimization (SEO), including registering site with all major search engines, and re-registering if necessary. Also includes developing and coordinating all tactics associated with building and generating awareness for clients online. Such tasks include performing competitive analysis of search engine findings based on key word rankings, registering in all industry specific directories/databases on client s behalf, client, developing pay-for-placement strategies, and researching any and all free and low-cost information sources such as relevant message board postings, newsgroups, and online PR. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Marketing, Advertising, Business, Sociology, Statistics |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Production Artist |
Minimum Years of Experience: |
1 year experience working in layout, type, color, and related graphic design computer tools including Quark Express, Photoshop, and Illustrator. |
Functional Responsibility: |
Under the guidance of the senior art director or graphic design, the production artist is responsible for assisting in all aspects of the design implementation process. |
Minimum Education/Degree: |
Bachelor of Arts degree |
Field(s) of Study: |
Graphic Design, Advertising, Marketing |
Education/Experience Substitutions: |
Two years of experience working in layout, type, color, and related graphic design computer tools including Quark Express, Photoshop, and Illustrator substitutes for Bachelor of Arts degree. |
Labor Category: |
Production Assistant |
Minimum Years of Experience: |
No Experience Necessary |
Functional Responsibility: |
Responsibilities include some general office duties, such as answering incoming calls, gathering production specifications, organizing and maintaining creative files, as well as supervising data processing of incoming sales leads, and assisting in coordinating fulfillment efforts. Operating knowledge of Microsoft Word, Excel, and PowerPoint required. |
Minimum Education/Degree: |
High School Diploma |
Field(s) of Study: |
Not Applicable |
Education/Experience Substitutions: |
None |
Labor Category: |
Production Coordinator |
Minimum Years of Experience: |
1-year experience assisting in print production, either as a customer services personnel for a printer, or within a company s internal marketing department. |
Functional Responsibility: |
Will report to the Creative Services Director to assist in getting soliciting bids from vendors, and helping to manage the production process. |
Minimum Education/Degree: |
Bachelor of Arts degree |
Field(s) of Study: |
Graphic Design, Business, Marketing, Advertising |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Production Director |
Minimum Years of Experience: |
5 years experience managing print production. Responsible for getting competitive pricing for all printing, mailshop, and fulfillment services. |
Functional Responsibility: |
Works with the design team to help develop design solutions that are also cost-effective from a print/production standpoint. This function involves providing recommendations on ways to create adjustments in production design, quantities, and other specifications. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Marketing, Advertising, Graphic Design, or Business |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Production Manager |
Minimum Years of Experience: |
Three years experience managing print production. Responsible for getting competitive pricing for all printing, mail shop, and fulfillment services. |
Functional Responsibility: |
Also involves working with the design team to help develop design solutions that are also cost-effective from a print/production standpoint. This function involves providing recommendations on ways to create adjustments in production design, quantities, and other specifications. |
Minimum Education/Degree: |
Bachelor of Arts degree |
Field(s) of Study: |
Marketing, Advertising, Graphic Design, or Business |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Senior Art Director |
Minimum Years of Experience: |
7 years related experience with a design firm, advertising agency, or in-house corporate design department. |
Functional Responsibility: |
Responsible for the conceptualization and visual strategy behind all print, collateral, and web design and promotion. Must have a combined understanding of both graphic design, as well as marketing. Should be highly proficient in the related design programs including Quark Xpress, PhotoShop, Illustrator, as well as experience in all aspects of production and printing. |
Minimum Education/Degree: |
Bachelor of Arts degree |
Field(s) of Study: |
Graphic Design or Advertising |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Senior Copywriter |
Minimum Years of Experience: |
5 years of experience writing consumer-oriented and business-to-business copywriting and copyediting for print brochures, direct mail, catalogs, advertising, online campaigns, and websites. |
Functional Responsibility: |
Must demonstrate knowledge of all relevant writing, editing, style and proofreading guidelines, and should be able to direct and edit the copy of other copywriters on the creative team. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Business, Marketing, Advertising, Journalism, English Literature |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Senior Creative Director |
Minimum Years of Experience: |
7 years managing and directing the creative aspects of multiple projects simultaneously. |
Functional Responsibility: |
Responsible for leading the creative team on conceptualizing, directing, developing, and implementing all parts of a project or campaign including the copywriting, design, and production. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Business, Marketing, Advertising Graphic Design, or a related field |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Senior Marketing Strategist |
Minimum Years of Experience: |
10 years managing and directing the creative aspects of multiple projects simultaneously. |
Functional Responsibility: |
The senior marketing strategist is responsible for developing a sound and successful business strategy for the company. The senior marketing strategist is also responsible for providing strategic counsel to clients and managing client relationships at a senior level. The senior marketing strategist interfaces with the senior level staff and clients regarding the organization, administration, and project work. |
Minimum Education/Degree: |
Master s degree |
Field(s) of Study: |
Business, Marketing, Advertising, Graphic Design, or a related field |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Web Designer |
Minimum Years of Experience: |
4 years of design experience doing web-based marketing promotions including websites, micro sites, and online advertising. |
Functional Responsibility: |
Responsible for managing the development, production, and deployment of basic website projects for clients. Includes developing and designing web pages, and the production of content and graphics, as well as presenting proposed concepts to clients, and providing updates/changes as required. Senior web designer must demonstrate proficiency in a broad suite of Internet programming languages such as HTML, Cold Fusion, and Flash, as well as other graphic design computer tools such as Quark Express, Photoshop, and Illustrator. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Related artistic/technical field |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
Labor Category: |
Web Graphics Production Specialist |
Minimum Years of Experience: |
1 year of design experience |
Functional Responsibility: |
Under the guidance of the senior web designer, the web graphics production specialist is responsible for assisting in all aspects of the web design implementation process. Responsibilities include testing prior to deployment to ensure design works on multiple browsers, display platforms, and resolutions. Should also have proficiency in HTML, Photoshop, Flash, and other graphic design tools. |
Minimum Education/Degree: |
Bachelor s degree |
Field(s) of Study: |
Related artistic/technical field |
Education/Experience Substitutions: |
Two years of experience substitutes for Bachelor of Arts degree. |
The following ordering procedures were developed to assist our customer agencies in the purchase of services that are priced at hourly rates.
Procedures for Services Priced on GSA Schedules at Hourly Rates
The GSA has determined that the rates for services contained in our price list on the Federal Supply Schedule are fair and reasonable. However, the ordering office using this contract is responsible for considering the level of effort and mixes of labor proposed to perform specific tasks being ordered and for making a determination that the total firm-fixed price (FFP) or ceiling price is fair and reasonable. Delivery orders may be placed by either the Federal agency or the GSA Federal Supply Service. These ordering procedures take precedence over FAR 8.404.
When ordering services, ordering offices shall -----
1. Prepare a Request for Quote (RFQ):
Ordering offices should strive to minimize the contractor s cost associated with responding to RFQs. Tailor the RFQ to the minimum level necessary to make a best value selection. Oral presentations should be considered whenever possible.
2. Transmit the Request for Quote to Contractors
3. Evaluate quotes and select the contractor to receive an order
Blanket Purchase Agreements (BPAs) for recurring services are encouraged when the following ordering procedures are followed.
1) Single BPAs are established when the ordering office can define the tasks to be ordered and determine a FFP or ceiling price for individual services or tasks to be performed. Authorized users may place the order directly under the established BPA. The best value contractor should be awarded the BPA.
2) If Multiple BPAs are needed by the ordering office, first determine which contractors are technically qualified before established the BPAs. Pricing can be established at this time or at the time the task orders are placed. The contractor that represents the best value should be awarded a BPA.
For more details on how to order services go to http://www.gsa.gov/
I-FSS-125 Requirements Exceeding the Maximum Order (August 1997).\
(a) In accordance with FAR 8.404, before placing an order that exceeds the maximum order threshold, ordering offices shall:
1) Review additional Federal Supply Schedule, contractor s catalogs and/or price lists or use the GSA Advantage! on-line shopping service.
2) Based on the initial evaluation, generally seek price reductions from the schedule contractor(s) appearing to provide the best value; and
3) After price reductions have been sought, place the order with the schedule contractor that provides the best value and results in the lowest overall cost alternative. See FAR 8.804(a). If further price reductions are not offered, an order may still be placed if the ordering office determines it is appropriate.
(b) Vendors may:
1) Offer a new lower price for the requirement (the price reduction clause is not applicable to orders placed over the maximum order in FAR 52.216-19)
2) Offer the lowest price available under the contract; or
3) Decline the order (The order must be returned in accordance with FAR 52.216-19).
(c) A delivery order that exceeds the maximum order may be placed with the contractor selected in accordance with FAR 8.804. The order will be placed under the contract.
Sales for orders that exceed the maximum order shall be reported in accordance with GSAR 552.238-72.
The General Services Administration (GSA) has approved the following Other Direct Costs (ODCs) for Creative Strategy s Marketing, Media and Public Information Services (MMPIS) Contract. These rates include 8% G&A and .75% IFF.
Other Direct Cost Description |
Quantity |
Ceiling Price with % IFF |
Author Alterations |
Per alteration/change |
$ 4,467.00 |
Film Developing |
Per session |
$ 378.00 |
Mail List |
Per mailing |
$ 69,365.00 |
Mailing Services |
Per mailing |
$ 35,941.00 |
Media Buy |
Per publication |
$ 3,781.00 |
Packaging Fabrication & Printing |
Per package |
$ 23,873.00 |
Postage |
Per mailing |
$ 29,955.00 |
Printing - Binders |
Per binder printing |
$ 25,197.00 |
Printing - Brochures |
Per brochure printing |
$ 51,477.00 |
Printing - Business Cards |
Per business card printing |
$ 3,454.00 |
Printing - CDs |
Per CD printing |
$ 1,313.00 |
Printing - Cut Sheets |
Per cut sheet printing |
$ 35,521.00 |
Printing - Labels |
Per label printing |
$ 12,948.00 |
Printing - Mailers |
Per mailer printing |
$ 8,280.00 |
Printing - Newsletters |
Per newsletter printing |
$ 9,769.00 |
Printing - Notebook Tabs |
Per notebook tab printing |
$ 27,194.00 |
Printing - Packet Folders |
Per packet folder printing |
$ 47,461.00 |
Printing - Reply Card |
Per reply card printing |
$ 7,225.00 |
Printing - Direct Mail Package |
Per direct mail package printing |
$ 16,438.00 |
Printing - Stationary |
Per stationary printing |
$ 12,948.00 |
Promotional Materials |
Per promotion |
$ 21,821.00 |
Search Engine Optimization |
Per website |
$ 2,339.00 |
Signage |
Per event |
$ 5,272.00 |
Stock Photography |
Per image |
$ 653.00 |
Studio Photography |
Per photo session |
$ 2,546.00 |
To submit requests to Creative Strategy, Inc., please contact:
Creative Strategy, Inc. |
Attn:
Esther Hyatt, Contract Administrator |
5454 Wisconsin Avenue, Suite 1655 |
Chevy Chase, Maryland 20815-6906 |
Phone: (301) 718-4550 |
FAX: (301) 718-8828 |