Reference Text File for THE STERN AGENCY GS-23F-0031L

THE STERN AGENCY

THE STERN AGENCY

7165 Columbia Gateway Dr.

Building G

Columbia, MD 21046

Phone: 301-621-3334

Fax: 410-290-0015

Email: jane@sternagency.com

Contact: Jane BenBassett

 

DESCRIPTION OF SERVICES AND CAPABILITIES FOR:

SIN 738-1 MARKET RESEARCH, MEDIA ANALYSIS AND RELATED SERVICES

SIN 738-5 PUBLIC EDUCATION & OUTDOR MARKETING AND MEDIA

SERVICES

SIN 738-6 RADIO, TELEVISION & PUBLIC SERVICE ANNOUNCEMENTS

SIN 738-8 FULL SERVICE MARKETING, MEDIA & PUBLIC INFORMATION SERVICES

SIN 738-9 DIRECT MAIL SERVICES

The Stern Agency is a full-service agency offering research and account planning, media planning and buying and creative development of television, radio, print, direct mail, websites, interactive, outdoor, transit and whatever else it ta kes.

For NIST MEP that meant creating a two-hour multi-media presentation to support a speech by Kevin Carr, Director of MEP, to motivate 1000 Field Agents (May 2000). For Loudoun Healthcare, we produced a documentary on the building of a new hospita l to help the community better understand how well the hospital will serve them (1997). For Sea Colony of Bethany Beach, Delaware we did a bit of interior decorating to make a new state of the art fitness center into a working sales tool (1996). And for Goodwill I ndustries, we planned and worked an event on a hot July day at RFK stadium as our client sold merchandise to an audience of 60,000 teenagers at the HFStival (1997 and 1999). While advertising is at the core of what we do, we don’t limit our thinking to that one discipline.

We have implemented work on a local, regional, national and international basis. Clients such as Sunny’s Great Outdoors and Lansdowne Resort have been locally based and draw on the local marketplace. Clients such as United Express are more regional. For them we market in Washington and outer markets up and down the East Coast. Our work with NIST MEP is targeted to a national manufacturing audience and for Packexpo.com we target the national packaging industry. Our work for SIG Combibloc h as taken us into South America and

Mexico.

 

In-house Services

We have in-house services for strategic planning and account management, research management, media planning and buying (television, radio, print, outdoor, transit, etc.), copywriting, art direction and graphic design, web development and de sktop services. We use outside vendors for research implementation, photography and illustration, printing, specific camera-ready materials such as film, veloxes or proofs, radio and television production (i.e. studios and directors).

Client List

In the past decade we have worked with clients in a wide range of industries including: the government sector, travel and tourism, retail, healthcare, banking, Internet, non-profit, manufacturing, packaging and broadcasting.

Our current client list includes the following companies:

Jane Goodall Institute, Silver Spring, MD, January 2001

Giant Food, Landover,MD, January 2000

Packexpo.com, Fairfax, VA, March 2000

Atlantic Coast Airlines (United Express), Dulles, VA, January 1999

Maryland Public Television, Owings Mills, MD, March 1999

SIG Combibloc, Inc., Columbus, OH, May 1997

National Institute of Standards and Technology/Manufacturing Extension

Partnership, Gaithersburg, MD, October 1997

Davis Memorial Goodwill Industries, Washington, DC, March 1994

 

 

PRICING

 

738 1 Market Research, Media Analysis & Related Services

Labor Category

Government Rate

Commercial Rate

Discount

Research Management

$134

$140

5%

Account Management I

$134

$140

5%

Account Management II

$91

$95

5%

Account Management

$72

$75

5%

Media Research/Planning

$115

$120

5%

Media Assistant

$62

$65

5%

 

 

738 5 Public Education & Outdoor Marketing & Media Services

Labor Category

Government Rate

Commercial Rate

Discount

Account Management/Planning I

$134

$140

5%

Account Management/Planning II

$91

$95

5%

Account Management/Planning III

$72

$75

5%

Media Planning

$115

$120

5%

Media Assistant

$62

$65

5%

Creative Direction

$134

$140

5%

Art Direction I

$134

$140

5%

Art Direction II

$106

$110

5%

Art Direction III

$91

$95

5%

Copywriting I

$134

$140

5%

Copywriting II

$82

$85

5%

Production Management I

$91

$95

5%

Production Management II

$63

$65

5%

Desktop

$158

$165

5%

 

 

738 6 Radio, Television & Public Service Announcement Services

Labor Category

Government Rate

Commercial Rate

Discount

Account Management/Planning I

$134

$140

5%

Account Management/Planning II

$91

$95

5%

Account Management/Planning III

$72

$75

5%

Media Planning

$115

$120

5%

Media Assistant

$62

$65

5%

Creative Direction

$134

$140

5%

Art Direction I

$134

$140

5%

Art Direction II

$106

$110

5%

Art Direction III

$91

$95

5%

Copywriting I

$134

$140

5%

Copywriting II

$82

$85

5%

Production Management I

$91

$95

5%

Production Management II

$63

$65

5%

 

 

738 8 Full-Service Marketing, Media & Public Information Services

Labor Category

Government Rate

Commercial Rate

Discount

Account Management/Planning I

$134

$140

5%

Account Management/Planning II

$91

$95

5%

Account Management/Planning III

$72

$75

5%

Media Planning

$115

$120

5%

Media Assistant

$63

$65

5%

Creative Direction

$134

$140

5%

Art Direction I

$134

$140

5%

Art Direction II

$106

$110

5%

Art Direction III

$91

$95

5%

Copywriting I

$134

$140

5%

Copywriting II

$82

$85

5%

Production Management I

$91

$95

5%

Production Management II

$63

$65

5%

Desktop

$158

$165

5%

 

738 9 Direct Mail Services

Labor Category

Government Rate

Commercial Rate

Discount

Account Management/Planning I

$134

$140

5%

Account Management/Planning II

$91

$95

5%

Account Management/Planning III

$72

$75

5%

Media Planning

$115

$120

5%

Media Assistant

$63

$65

5%

Creative Direction

$134

$140

5%

Art Direction I

$134

$140

5%

Art Direction II

$106

$110

5%

Art Direction III

$91

$95

5%

Copywriting I

$134

$140

5%

Copywriting II

$82

$85

5%

Production Management I

$91

$95

5%

Production Management II

$63

$65

5%

Desktop

$158

$165

5%

GS-23F-0031L THE STERN AGENCY THE STERN AGENCY THE STERN AGENCY s/ /b/w 738 1;738 5;738 6;738 8;738 9 MARKET RESEARCH, MEDIA ANALYSIS AND RELATED SERVICES;PUBLIC EDUCATION AND OUTDOOR MARKETING AND MEDIA SERVICES;RADIO, TELEVISION, AND PUBLIC SERVICE ANNOUNCEMENTS;FULL SERVICE MARKETING, MEDIA, AND PUBLIC INFORMATION SERVIC;DIRECT MAIL SERVICES