GENERAL SERVICES ADMINISTRATION
Federal Supply Service
Authorized Federal Supply Schedule Price List
On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu‑driven database system. The INTERNET address for GSA Advantage! is: www.GSAAdvantage.gov.
Schedule Title: Advertising & Integrated Marketing Solutions
&nbs p; FSC Group: 541
Contract Number: GS-23F- 0219L
For more information on ordering from Federal Supply Schedules click on the FSS Schedules at fss.gsa.gov.
GSA Contract Number: GS-23F-0219L
Contract Period Covered: 2 July 2001 - 1 July 2006
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Wirthlin Worldwide |
Voice: |
(585) 272-8400 |
|
135 Corporate Woods |
Fax: |
(585) 272-0824 |
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|
Web: |
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GSA Order Manager: Kim DeYoung |
Email: |
Founded in 1969, Wirthlin
Worldwide is one of the world's premiere strategic opinion research and
consulting firms, specializing in communications and marketing. The company has
served a broad range of private and public sector clients, including numerous
government agencies and over two-thirds of the Fortune 100 companies. Wirthlin Worldwide is headquartered in
CUSTOMER INFORMATION
1a. Special Item Numbers (SINs) 541-4A Market Research and Analysis and 541-5 Integrated Marketing Services:
541-4A Market Research and Analysis: Services include the development of customized strategic marketing plans, developing branding initiatives, target market identification, and conducting focus groups.
541-5 Integrated Marketing Services: Services under this SIN provide comprehensive solutions using strategically targeted marketing tactics that include full service execution of media planning and creative multimedia campaigns. These comprehensive solutions encompasses services within: 541-1 Advertising, 541-2 Public Relations, 541-3 Web Based Marketing, and 541-4 Specialized Marketing. SIN 541-5 may not be used to fulfill individual requirements that are covered separately by other SINs in this Schedule. SIN 541-5 may only be used to fulfill comprehensive agency requirements that span multiple service offerings from the Schedule.
2. Maximum order
The Maximum order is $1,000,000 for all SINs
3. Minimum order
$100.00
4. Geographic coverage (delivery area)
Worldwide
5. Point(s) of production (city, county, and state or foreign country)
McLean, VA; Chicago, IL; Cincinnati, OH; Dallas, TX; Grand Rapids, MI; Detrooit, MI; New York, NY; Salt Lake City, UT; London; Brussels; Hong Kong; Singapore; Sidney; Canberra.
6. Discount from list prices or statement of net price
See attached price list
7. Quantity discounts
See attached price list
8. Prompt payment terms:
None
9a. Notification that Government purchase cards are accepted at or below the micro-purchase threshold.
Yes
9b. Notification whether Government purchase cards are accepted or not accepted above the micro-purchase threshold.
Yes
10. Foreign items:
None
11a. Time of delivery:
Wirthlin Worldwide will deliver on the date (time, day, month, and year) agreed to by Wirthlin Worldwide and the Government
11b. Expedited delivery:
Expedited deliveries will be addressed on a case-by-case basis depending on the customer s need and the availability of resources.
11c. Overnight and 2-day delivery:
Government customers should call Wirthlin Worldwide for the availability of this service.
11d. Urgent requirements:
Wirthlin Worldwide agrees to provide best efforts to give priority to emergency orders. Please contact your Wirthlin Worldwide Representative to effect such a delivery.
12. F.O.B. point(s): Destination
F.O.B. Destination within 48 contiguous states and the
13a. Ordering address(es):
Harris Interactive
Attn: Kim DeYoung
135 Corporate Woods
1-800-866-7655
Phone: (585) 272-8400 ext. 7190
Fax: (585) 272-0824
13b. Ordering procedures:
For supplies and services, the ordering procedures, information on blanket purchase agreements (BPA s), and a sample BPA can be found at the GSA/FSS schedule homepage (fss.gsa.gov/schedules).
14. Payment address:
Harris Interactive
Attn: Kim DeYoung
135 Corporate Woods
1-800-866-7655
Phone: (585) 272-8400
Fax: (585) 272-0824
15. Warranty provision:
Not applicable
16. Export packing charges:
Not applicable
17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level).
N/A
18. Terms and conditions of rental maintenance, and repair
Not applicable
19. Terms and conditions of installation
Not applicable
20. Terms and conditions of repair parts
Not applicable
20a. Terms and conditions for any other services
Not applicable
21. List of service and distribution points
Not applicable
22. List of participating dealers
Not applicable
23. Preventative maintenance
Not applicable
24a. Special attributes such as environmental attributes
Not Applicable
24b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information technology (EIT) supplies and services and show where full details can be found (e.g. contractor s website or other location.) The EIT standards can be found at www.Section508.gov/.
25. Data Universal Number System (DUNS) number
057464844
26. Notification regarding registration in Central Contractor Registration (CCR) database
Wirthlin Worldwide has registered in the Central Contractor Registration (CCR) database.
Description of Services Offered
Through GSA''s Federal Supply Service, Special Item Numbers (SINs) 541-4A Market Research and Analysis and 541-5 Integrated Marketing Services. Wirthlin Worldwide offers full-service opinion research and research-based strategic consulting to help government entities improve communications, marketing, and operations. We study attitudes among both internal audiences (employees, managers, members, subcontractors) as well as external stakeholder groups (general public, current and potential customers, private businesses, opinion leaders, Congress, NGOs, other government agencies, media, etc.). Follow the links below for more information about our services and capabilities.
Tools / Capabilities
To accomplish the above objectives, Wirthlin Worldwide uses a full range of opinion research methodologies:
Qualitative
Quantitative
Experimental design
Pre/Post testing
Cross-sectional wave studies
Longitudinal tracking studies
Telephone surveys (CATI)
Mail surveys (mail or telephone-placed)
Internet surveys (e-mail, web-based, Intranet)
Focus Groups
Online Focus Groups
One-on-one interviews (in person)
In-depth interviews
Mall Intercepts
Audience response analysis (PulseLineTM "people meter" technology)
"Electronic brainstorming" using networked laptop computers (ASL )
Advertising assessment (strataTM)
Values laddering interviews (VISTATM)
Computerized self-administered surveys
Fax-back surveys
Product testing (taste tests, in home use tests)
Q-Sort
Cross-tabulation
Statistical significance testing
Bivariate analysis
Multivariate analysis
Regression analysis
Segmentation
Modeling
Conjoint Analysis
Consumer Decision Mapping (VISTATM)
Brand ArchitectureTM
VISTATM is our key tool for strategy development.
Based on in-depth personal interviews, it models both the rational and
emotional components of the decision making process.
strataTM can help you determine how well your communications succeed at reaching the audience in positive and personally relevant ways. This unique communication assessment method goes beyond recall scores and actually quantifies how well a given advertising execution or other message achieves its desired strategy.
Advanced Strategy Lab uses a portable network of laptop computers to lead teams of decision makers or consumers in facilitated, interactive group discussions. It is an ideal tool for process evaluation, team performance enhancement, structured prob lem solving, creative idea generation, action plan development, brainstorming, collaboration and prioritizing. ASL can also be conducted online, with participants in remote locations connected via the Internet.
PulseLineTM is an interactive group response measurement system, which graphically portrays real-time audience reaction to communications of all kinds. It can be used to test people's reactions to advertising, speeches, television coverage, debates, etc. PulseLine message testing pinpoints specific strengths and weaknesses in your tactical executions, and the degree to which your message accomplishes its strategic objectives.
Brand ArchitectureTM creates a complete model of how audiences relate to your brand, by exploring the brand context, personal identification with the brand, point of brand impact, brand equities, brand benefits, and bran d symbols and icons. The insights gained can lead to a brand positioning that more effectively links your brand with your target consumers based on the emotional benefits people seek.
Communication WorkshopsTM Facilitated, on-site training sessions to help our clients implement research findings. A Wirthlin team guides participants through learning from the research and its strategic implications. Participants can include both internal and external communicators, such as publications staff, ad agencies, PR practitioners, speechwriters, etc. Hands-on exercises are utilized to give participants practical experience translating strategy into effective communication to target audiences. The Workshop is an efficient and effective way to immerse teams in the information, to turn new knowledge into practice and action, and to integrate it throughout the organization.
Professional Services Pricing
1. Hourly Rates. The hourly rates specified below shall apply regardless of whether the services are performed by Wirthlin Worldwide or its subcontractors as long as the individuals performing the services meet the requirements for the applicable labor category.
2. The following charges apply to purchases of contracted services during normal business hours (Monday- Friday, 8:00 am - 5:00 pm, exclusive of holidays observed by the Government or Wirthlin Worldwide and to the local service area (50-mile radius). In those instances where an ordered service cannot be supported from within a 50-mile radius, Wirthlin Worldwide will, upon receipt of an order for services, provide the procurement office with a not-to-exceed estimate of travel and per diem costs.
|
Labor/Task Category |
GSA Labor Rate w/ IFF |
Per Unit |
|
SRE, Senior Vice President |
$323.19 |
Hour |
|
SRE, Vice President |
$203.49 |
Hour |
|
Account Associate |
$138.65 |
Hour |
|
Senior Project Director |
$99.75 |
Hour |
|
Middle Project Director |
$86.78 |
Hour |
|
Junior Project Director |
$69.83 |
Hour |
|
Graphics |
$103.74 |
Hour |
|
Manager Contract Field |
$114.71 |
Hour |
|
Staff Contract Field |
$69.83 |
Hour |
|
Administrative Manager |
$119.70 |
Hour |
|
Administrative Assistant/Word Processor |
$77.81 |
Hour |
|
Senior Subject Matter Expert |
$448.13 |
Hour |
|
Subject Matter Expert |
$179.30 |
Hour |
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TELEPHONE SBU |
|
|
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Telephone Interviewer I |
$30.47 |
Hour |
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Telephone Interviewer II |
$38.31 |
Hour |
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Telephone Supervisor |
$41.30 |
Hour |
|
Shift Manager |
$64.47 |
Hour |
|
Project Controller |
$64.47 |
Hour |
|
CATI Staff |
$72.92 |
Hour |
|
Senior CATI Staff |
$108.84 |
Hour |
|
Coding Staff |
$36.57 |
Hour |
|
Data Entry/Scanning Staff |
$38.31 |
Hour |
|
Data Entry/Scanning Manager |
$79.54 |
Hour |
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Field Director |
$108.84 |
Hour |
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DATA TABULATION |
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Specification Writer |
$89.84 |
Hour |
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Senior Specification Writer |
$143.74 |
Hour |
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VALUES SBU |
|
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|
Values Interviewer/Coder |
$71.85 |
Hour |
|
Senior Values Interviewer/Coder |
$149.35 |
Hour |
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Senior Analyst |
$198.79 |
Hour |
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MIS SBU |
|
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Programmer/Web Specialist |
$134.12 |
Hour |
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Senior Programmer & Software Designer |
$198.79 |
Hour |
OTHER DIRECT COST
|
Telephone Costs |
$2.69 |
Hour |
VOLUME DISCOUNT
An additional volume discount will be provided to the government based on the task size as follows:
|
Task Size (in dollars) |
Discount Percentage |
|
$0 to $100,000 |
1% |
|
$100,001 to $300,000 |
2% |
|
$300,001 to $750,000 |
3% |
|
$750,001 to 1,000,000 |
4% |
Harris Interactive
Attn: Kim DeYoung
135 Corporate Woods
1-800-866-7655
Phone: (585) 272-8400
Fax: (585) 272-0824
kdeyoung@harrisinteractive.com